Imagination needs
standards.

Logos, products, photography, guidelines and other supplied assets are used only within the approved project scope and access arrangement.

Before production, we clarify where assets come from, how they may be transformed and which outputs the brand intends to publish.

A real person’s recognisable likeness or voice should not be replicated without appropriate permission and a defined use.

Synthetic people, performances and voices are considered against the creative need, audience context, disclosure risk and platform requirements.

Music, sound, talent, models, third-party material and final usage need project-specific review. The agreed scope records responsibilities and licensing needs.

AI disclosure is considered according to materiality, potential to mislead, representation risk, market rules and the publishing platform—not treated as a decorative one-size-fits-all label.

AI supports visual exploration and production; it does not replace concept, direction, selection, continuity, editing or final review.

Every delivered frame passes through human creative judgement. These standards describe our working approach and do not replace project contracts or legal advice.